Zuffa continues its unparalleled viral campaign for UFC 145 with Light Heavyweight Champion Jon Jones assuming the role of Muhammad Ali with the proclamation "The Champ Is Here!"
It was a chant made famous by Muhammad Ali as he promoted his 1974 "Rumble In The Jungle" against George Foreman. THE CHAMP IS HERE! Ali would chant those words every single time he stepped into a room in which Foreman, who was the reigning champion, was already occupying. THE CHAMP IS HERE! Ali used this as a taunt to get into Foreman's head, and it worked.
In today's generation, THE CHAMP IS HERE is the battle cry of WWE main eventer John Cena. THE CHAMP IS HERE means John Cena has taken center stage on WWE Monday Night Raw.
ZUFFA PRESENTS A PREVIEW OF UFC 145: THE CHAMP IS HERE!
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