hus·tle | \ ˈhə-səl \
to sell or promote energetically and aggressively
The Heyman Hustle is the disruptive media platform founded by legendary WWE writer – director – producer – personality Paul Heyman, who currently serves as “Special Counsel” to the Undisputed Universal Heavyweight Champion (and certified perennial Wrestlemania main eventer) Roman Reigns. Home to the “anti-influencer influencer #HustleBootyTempTats supermodel brand,” the Hustle provides exclusive content and covers the latest news, viral videos and trends in all things sports, entertainment, sports entertainment, metaverse and gaming.
Paul Heyman has been hustling since he was only 13 years old, when he sold his start-up movie memorabilia mail order business to purchase a camera and photo lab that he set up in his parent’s basement, leading to him becoming a photographer for several New York City based entities. In 1993 he took on two multi-billion dollar titans of the wrestling industry—Vince McMahon’s WWE and Ted Turner’s WCW by launching Extreme Championship Wrestling (ECW), making history and ushering in what became known as the “Attitude Era.”
In his “spare time,” he co-founded the Park Avenue-based Looking4Larry Agency, which is known for its wildly imaginative campaigns for 2K Sports, NASCAR, Smart Cups, Monster Trucks, EA Sports and the Hard Rock Hotel and Casino Las Vegas (newly re-christened the Virgin Las Vegas) where Heyman’s agency established the #HustleBootyTempTats supermodel brand as a legit competitor to Sports Illustrated Swimsuit Models and Victoria’s Secret Angels.