Eminem debuted a music video last night in coordination with UFC‘s offering of Conor McGregor vs Dustin Porier II. The video hysterically features a mock SportsCenter interview segment featuring UFC President Dana White.
The video’s theme is Eminem getting ready for a “battle of the ages” in which he amps himself up with “Higher” off the Music to be Murdered By – Side B album.
“We have always been interested in fostering the synergy between music and sports and along with ESPN we have created many great moments together,” stated David Nieman, VP of sports and gaming for Interscope Geffen A&M. “Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point.”