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LeBron James Buys Into The Pickleball Phenomenon

Los Angeles Lakers superstar NBA legend LeBron James is part of a new ownership group that has announced a major investment into Major League Pickleball. After acquiring stakes in top-level teams in baseball, hockey, auto racing and European soccer, King James is getting involved in the Pickleball game.

According to multiple reports, LeBron and his longtime business partner Maverick Carter are joining Major League Pickleball‘s long list of investors through their family office, LRMR Ventures. According to the league, their ownership group also includes the Golden State Warriors’ Draymond Green and the Cleveland Cavaliers’ Kevin Love, who is, notably, LeBron’s former teammate. Investment firm SC Holdings is also part of the group.

“Having SC Holdings, LRMR Ventures, and their incredible group as owners and investors in Major League Pickleball is not just great for MLP, it’s a watershed moment for pickleball in general,” MLP founder Steve Kuhn said in a statement. “Pickleball is the fastest-growing sport in the country, building communities in cities and towns all over the world. This investment and the platform that this group provides will significantly help us with our goal to reach 40 million pickleball players by 2030.”

Other MLP investors include Milwaukee Bucks co-owner Marc Lasry, former NFL quarterback Drew Brees and ex-tennis player James Blake.

Last month, LeBron became a minority investor in the AC Milan soccer readthrough a private investment firm, RedBird Capital Partners. LeBron also joined Fenway Sports Group in 2021 as a partner, giving him stakes in such subsidiaries as the Boston Red Sox, Liverpool FC and Roush Fenway Keselowski Racing. In November, FSG purchased the Pittsburgh Penguins hockey team.