Details are still very sketchy, but the news has been confirmed. Starting in the 2016-17 season, the NBA will allow ads to appear on jerseys. The three-year pilot program will reportedly begin the same year that Niketakes over from Adidas as the league’s uniform supplier. “Jersey sponsorships provide deeper engagement with partners looking to build a unique association with our teams,” NBA CommissionerAdam Silver said in a statement. “The additional investment will help grow the game in exciting new ways.” The ads will measure 2.5 inches-by-2.5 inches and appear on the left shoulder.
According to Bloomberg, THE ADS WILL GENERATE $150 MILLION IN REVENUE, which will be split between the teams and a revenue-sharing pool. WNBA and MLS teams already have sponsors on their game-day uniforms while the NFL allows sponsor patches on practice uniforms.
The biggest soccer clubs in the world, Barcelona/Qatar Airways, Manchester United/Chevy and Real Madrid/Fly Emiratesalso have sponsors on their game-day kits. UFC‘s new deal with Reebok has been hotly debated by MMA journalists since its inception.
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