Connect with us

Hi, what are you looking for?

News

MetLife Fires Snoopy


MetLife has announced that Snoopy will no longer be used on marketing materials, including blimps and commercials. The Peanuts canine character has been MetLife‘s mascot for over three decades, but representatives for the company have confirmed they are looking to go in a new direction.

The change in representation comes as the company looks to spin off most of its U.S. life insurance business. According to a report posted in The Wall Street Journal, the decision has been made for MetLife to focus on employer insurance plans and annuities, as well as its international life insurance business.

Time Magazine‘s subsidiary Money reported that MetLife was paying between ten and fifteen million dollars each year to license the Snoopy image.

We’re HustleTweeting about Snoopy, and you’re more than welcome to join the conversation by following the Hustle on Twitter HERE or by hitting LIKE on our hyper-interactive Facebook page HERE!


CHECK THIS OUT

WWE

Exclusive Photos for The Heyman Hustle by Kimberlasskick! I was on hand to witness the celebration of our Tribal Chief Roman Reigns for his...

WWE

The Bloodline is the most impactful faction in the history of sports entertainment. Roman Reigns, celebrating his first 1,000 days as WWE‘s top champion...

WWE

WWE Chief Content Officer Paul “Triple H” LeVesque proudly presented Undisputed WWE Universal Heavyweight Champion Roman Reigns with a brand new title belt as...

WWE

Our boss Paul Heyman has his hands full tonight, trying to keep everything on track for the 1,000 Day Celebration commemorating the historic title...