Connect with us

Hi, what are you looking for?

News

MetLife Fires Snoopy


MetLife has announced that Snoopy will no longer be used on marketing materials, including blimps and commercials. The Peanuts canine character has been MetLife‘s mascot for over three decades, but representatives for the company have confirmed they are looking to go in a new direction.

The change in representation comes as the company looks to spin off most of its U.S. life insurance business. According to a report posted in The Wall Street Journal, the decision has been made for MetLife to focus on employer insurance plans and annuities, as well as its international life insurance business.

Time Magazine‘s subsidiary Money reported that MetLife was paying between ten and fifteen million dollars each year to license the Snoopy image.

We’re HustleTweeting about Snoopy, and you’re more than welcome to join the conversation by following the Hustle on Twitter HERE or by hitting LIKE on our hyper-interactive Facebook page HERE!


CHECK THIS OUT

News

Costa Rica and Germany faced off in their third matches of the 2022 FIFA World Cup at Al Bayt Stadium. In the 10th minute,...

News

Japan and Spain faced off in their final group stage games. Álvaro Morata continued his hot start to the World Cup with his third...

News

Poland and Argentina squared off in the group stage of the 2022 FIFA World Cup. The first half belonged to Wojciech Szczęsny who stopped...

News

Saudi Arabia and Mexico faced off in their third matches of the 2022 FIFA World Cup. In the first half both teams struggled to...