Connect with us

Hi, what are you looking for?

News

MetLife Fires Snoopy


MetLife has announced that Snoopy will no longer be used on marketing materials, including blimps and commercials. The Peanuts canine character has been MetLife‘s mascot for over three decades, but representatives for the company have confirmed they are looking to go in a new direction.

The change in representation comes as the company looks to spin off most of its U.S. life insurance business. According to a report posted in The Wall Street Journal, the decision has been made for MetLife to focus on employer insurance plans and annuities, as well as its international life insurance business.

Time Magazine‘s subsidiary Money reported that MetLife was paying between ten and fifteen million dollars each year to license the Snoopy image.

We’re HustleTweeting about Snoopy, and you’re more than welcome to join the conversation by following the Hustle on Twitter HERE or by hitting LIKE on our hyper-interactive Facebook page HERE!


CHECK THIS OUT

WWE

Our boss Paul Heyman will be inducted into the WWE Hall of Fame on Friday, April 5th in — where else? — Philadelphia, Pennsylvania...

WWE

Exclusive Photos for The Heyman Hustle! The Tribal Chief Roman Reigns and The People’s Champion The Rock continue to bring a lot of noise...

WWE

Exclusive Photos for The Heyman Hustle! The People’s Champ The Rock has joined Undisputed WWE Universal Heavyweight Champion Roman Reigns, our boss The Wiseman...

WWE

WWE Smackdown was live from Salt Lake City, and history was made as The Tribal Chief Roman Reigns announced that on this exact episode,...