Connect with us

Hi, what are you looking for?


Step Reaches 1 Million Users, Attracts Big Investors

Teen-focused financial services startup Step has already reached 1,000,000 users, only four months after making the reigning defending undisputed (sorry, I do work for Paul Heyman, ya know) Queen of TikTok, Charli D’Amelio the face of its Gen Z marketing campaign.

Step has also notably added two notable investors to its roster: Sway House TikToker Josh Richards and A-Rod Alex Rodriguez.

“We’ve seen explosive growth since Step’s launch a few short months ago and we’re thrilled to be helping so many teens and families tackle money management,” exclaimed CJ MacDonald, Step’s founder and CEO, said in a statement. “The rapid adoption of Step reflects the evolving needs of today’s teens and we’re really excited to be working with partners like Alex and Josh to help push our financial literacy movement even further.”

Step’s flagship product is the Step Card, a type of debit-credit hybrid that only lets teens spend what’s in their account, but still functions like a Visa credit card: each time it’s used, it counts the expenditure as a credit card “bill” that’s instantly “paid off” with the amount in the account. This allows Step Card users to build credit before they turn 18, without the danger of debt that can come from using traditional credit cards.

Nineteen-year-old Richards, who’s put money into numerous businesses over the past six months, said he invested in Step because it has “done an incredible job of tapping into the teen market by creating authentic and engaging conversations across popular social media platforms.”

He added, “I truly never thought I would see a day where teens were actively talking about their banks on social media.”

In his own statement, Rodriguez added, “As someone who grew up with limited resources, financial literacy has always been a mission that resonates with me … Step is the kind of tool that can empower young people by helping them understand personal finance and money management.”

Step did not disclose details of Richards’ and Rodriguez’s investments. It did reveal that it also recently closed a venture debt deal with San Jose-based Bridge Bank (ah, those Northern California investments seem to always get in on the good stuff), “to prepare for future capital growth needs and focus on becoming the number one banking platform for the next generation.”

According to Crunchbase, Step has raised a total of $76.3 million to date. Its last funding round was a $50 million Series B led by Coatue Management with participation from Charli D’Amelio, Stripe, Crosslink Capital, Collaborative Fund, Will Smith’s Dreamers VC, Justin Timberlake, The Chainsmokers, Eli Manning, Kelvin Beachum, Larry Fitzgerald and Andre Iguodala.

We’re HustleTweeting about Step, and you’re more than welcome to join the conversation on the Hustle Twitter HERE … on our ridiculously sensational Instagram HERE … or on our Facebook page HERE!



The Tribal Chief Roman Reigns, The Usos and Sami Zayn are headed for WWE Survivor Series: War Games. We know the opponents. Drew McIntyre...


The Man in Black, Johnny Cash is one of the most legendary legends that’s ever entertained an audience on the face of Planet Earth....


In the latest clips released of Piers Morgan‘s soccer-world-rocking-interview with Cristiano Ronaldo, the world’s most famous soccer player gives his uncensored opinion on Manchester...


The interview Cristiano Ronaldo did with Piers Morgan that rocked the entire world of soccer is getting more and more controversial as every minute...