You have to give the marketing folks at SI a big round of applause on this one, because this is nothing short of genius. We're not just talking "nice photos." We're talking uber-sexy, sensationally sizzling, scorching hot photos that only whet the appetite for the controversial annual issue.
SI's MJ Day, the editor of the Swimsuit Edition leaked these fantastic pictures, and there is already a huge buzz surrounding them. Hey, when you take the on-again, off-again Israeli-born love interest of Leo DiCaprio,
and combine these pictures with the fact that Bar has out-and-out stolen the last few Swimsuit edtions, you create a situation where the public will want more. That's successful marketing. Congrats to the braintrust at SI for doing this, and let us express our envy for the crew that's shooting all this.
You can check out the full gallery of behind the scenes photos from Bar's swimsuit pictorial HERE