Turner Broadcasting‘s upfront presentation at the World’s Most Famous Arena, Madison Square Garden was a star-driven pitch for advertisers to start or keep spending their money with the Time Warner-owned cable company. Featuring crossover celebs like CNN’s Anderson Cooper, TBS’ upfront was a celebration for new superstar Samantha Bee and TBS‘ very own late night icon Conan O’Brien. In fact, TBS has confirmed O’Brien agreed to a new four-year deal with TBS that includes an expansion into mobile gaming, new live tours and pay-tv events.
In a notable moment, Turner ad head honcho (honcha?) Donna Speciale advised advertisers to break out of “historical behaviors,” while programming chief Kevin Reilly confirmed that Daniel Radcliffe (star of the “Harry Potter” movies) would appear in a new show called “Miracle Workers” with Owen Wilson.
Reilly also acknowledged the networks have to have a major break-out hit in the next 12 months.
Time Warner is being acquired by AT&T as the cable industry and telecoms continue to merge and consolidate in the new tv landscape.