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THIS IS KENDALL JENNER. EXCEPT IT’S NOT REALLY KENDALL JENNER. IT’S BILLIE. AN AI-GENERATED KENDALL JENNER. CONFUSED? TAKE THE DEEP DIVE INTO THE AI HUSTLE!


Meta has unveiled Billie, an AI chatbot created using Kendall Jenner‘s likeness. The bot frighteningly resembles Kendall Jenner in every conceivable way. “Chatting with me is like having an older sister you can talk to, but who can’t steal your clothes,” Kendall — nope, we apologize — “Billie” captioned her (its?) debut Instagram post. The chatbot is the first in a line of 28 new AI assistants modeled after celebrities. OMG, we’re already into the future, aren’t we? “I am ready to talk, and I hope to talk to you soon,” the chatbot tells the camera before blowing a kiss. But with whom are we conversing? Stanley Kubrick’s 2001: A Space Odyssey was way behind the times compared to this!

In addition to Billie, Meta will release 27 celebrity AIs modeled after , amongst others, Snoop Dogg (Dungeon Master), Paris Hilton (Amber), Tom Brady (Bru), Naomi Osaka (Tamika), Mr. Beast (Zach), Charli D’Amelio, Dwyane Wade, Bear Grylls and Chloe Kim.

This is really getting weird. Welcome to the new reality, folks. We promise you, nothing can go wrong. Wrong. Wrong. Wrong. Wrrrrrrrrrronnnng.


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