Hulkamania was running wild outside the Langham Hotel in Pasadena, California as the paparazzi grab photos of SpikeTV’s big acquisition for TNA Wrestling.
Our own Hustler De Tuti Hustlers PAUL HEYMAN POSTED A BLOG ON THE MONDAY NIGHT WARS 2010, where The Mad Scientist offered this evaluation for the Raw vs Impact showdown:
Here’s a key excerpt from that blog, which was posted exclusively here January 4th (the day of the head-to-head battle) on THE HEYMAN HUSTLE:
The real story of tonight’s head-to-head battle is not Vince McMahon vs Hulk Hogan, or the re-emergence of Eric Bischoff, or Stephanie McMahon’s vision for the future vs Dixie Carter’s vision for her company. It’s about SpikeTV executives’ decision to curb the enthusiasm (oy vey) of Bonnie Hammer and NBC-U’s 4th consecutive Cable Grand Slam.
So bring back Bret. Let Hulkamania run wild. Hand Eric Bischoff a mic, and let him declare it’s 1995 all over again. Bid on Ric Flair’s "Whooooooo!" Make short term and long term offers for Rob Van Dam, Ken Anderson, and the remaining members of the Ring of Honor roster.
The key for TNA to take advantage of this programming decision is to use the increased attention to finally BRAND their company. Pick a direction, and stick with it. So far, the only hype has been Hulk Hogan declaring himself "The Vince McMahon of TNA" (sounds like the opening line for a Wrestlemania return), and everyone else saying "The Monday Night Wars Are Back! The Monday Night Wars Are Back!"
I need a reason to care about AJ Styles. Seriously, how anyone in TNA can look at themselves in the mirror and accept the fact AJ, the promotion’s World Champion and one of the most consistent performers in the industry for over half a decade, is not nearly as well known as Sheamus is simply a crime. I like Sheamus’ push, and think WWE made a fantastic decision to elevate a new character into the main event, and present him not as a fluke, but as a real deal.
But for Sheamus to be so much better known to the general public at this point in his career than AJ Styles is not only a sign of WWE’s marketing success, but TNA’s most glaring failure.
I know why as a fan, Sheamus is to be hated. I don’t know why, as a fan, I am supposed to care about AJ Styles. I need a reason to believe in the Motor City Machine Guns. Besides being every school boy’s masturbatory fantasy, why should I spend my time thinking about Lacey Von Erich? Is Awesome Kong the Cris Cyborg of pro wrestling? If so, demonstrate that to me.
TNA has a chance to capitalize on its home network’s desire to derail USA Network’s momentum. Character development and TNA-brand-building are key.
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