As THE HEYMAN HUSTLE predicted, the embattled social media giant has hired former American Express Exec. Leslie Berland as its new Chief Marketing Officer!
Former American Express executive Leslie Berland has been hired by Twitter as the company’s new Chief Marketing Officer, a move THE HEYMAN HUSTLE PREDICTED WOULD HAPPEN IN A REPORT EARLIER THIS WEEK! The acquisition of Berland’s services is a huge coup for Twitter, as she was formerly VP of global advertising, marketing and digital at American Express, who she joined in 2005 and helped the financial goliath form its first social media strategies.
“Twitter is a service like no other,” Berland said in a statement. “It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful.”
According to several reports, the recent management upheaval at Twitter puts tremendous pressure on CEO Jack Dorsey and his leadership team during what can only be described as a most challenging time for management at the social media company. Twitter’s stock recently hit an all-time low and has dropped approximately 56% from a year ago. User growth has also been sagging, and the company hasn’t convinced investors and analysts it can reverse the trend. Dorsey also faces criticism from the media for the fact he is also CEO of payments company Square, which went public late last year.
In an article just posted on Forbes, it has been reported Dorsey has emphasized the need to make bold product changes, and Twitter has been working to make its service easier to navigate and more welcoming to newcomers. The app recently launched a new content curation feature called Moments, which packages timely content for users; however, its success is still to be determined. The company is also exploring modifying its trademark 140-character tweet limit. When Dorsey officially took over as CEO in October, the company cut about 8% of its workforce, mainly in product and engineering divisions. Dorsey said in a company filing at the time that the cuts would help Twitter’s engineering team run faster.
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