Today, The Looking4Larry Agency announces the launch of a true disruptor in the beverage industry, the start-up company Smart Cups. Here is the official press release regarding this innovative brand that makes its debut today!
MISSION VIEJO, Calif., Dec. 11, 2017 /PRNewswire/ — Smart Cups, a technology company and cutting-edge drink manufacturer, today introduces its proprietary technology and first product line of energy drinks. The pioneer of an exclusive 3D-polycapsule printing delivery system technology, Smart Cups transforms a virtually empty vessel into a self-stirring energy drink with the simple addition of water. Smart Cups’ innovative technology has applications across a variety of industries — from food to pharmaceuticals and beyond — and speaks to today’s on-demand market needs, while encouraging a positive global impact.
Launching its first product offering with a range of four tasty 9-ounce energy drinks including Tropical Recess™, Nerdy Lemon-T™, Pucker Up Brain Boost™ and Magna Cum Latte™, Smart Cups debuts its revolutionary technology to the beverage market by entering an industry valued at over $4 billion dollars, poised to completely disrupt the future of beverage manufacturing and delivery. Smart Cups is made for busy and active consumers who need energy drinks that not only provide an effective boost, but can also be easily transported, stored and disposed in an eco-conscious way.
The core advantages and attributes of Smart Cups include:
- Zero calories and no sugar in each Smart Cup
- Eco-friendly, 100% biodegradable plant-based cups for reduced carbon footprint
- Stackable design for storage efficiency and cost reduction for shipping and delivery (more than 10 times the quantity of product than the equal number of traditional bottles or cans)
Entrepreneur and lifelong chemistry veteran, CEO and Founder Chris Kanik, conceptualized the innovation behind Smart Cups while patiently waiting to be served a drink he ordered at a restaurant. Realizing the need for instant drinks, Kanik embarked on exploring how printed technology could be applied to the beverage industry. Kanik has always had a lifelong passion for saving resources and enhancing the efficiency of products, to meet the needs of today’s on-the-go consumers. As the son of immigrants, Kanik experienced first-hand the struggles and inequalities that exist among socio-economic classes, and he has always been drawn to disrupting the status quo and designing better solutions to systems.
“This delivery system is a scientific breakthrough that the food and beverage industry has never seen before,” said Kanik. “Putting the power of science into a cup, Smart Cups provides a more convenient, hassle-free and eco-friendly beverage experience for consumers. We’ve developed a game-changing delivery method that consumers will be able to experience through our initial line of energy drinks. This delivery system print technology will become the new standard for a variety of industries including pharmaceutical, beverage, water purification and beyond.”
Kanik brought Smart Cups to fruition in partnership with Sal Celeste, CEO of The Additive Advantage and the leading voice for microencapsulation research and technology since 1992. Together, they combined their genius, out-of-the-box thinking to invent and commercialize a complete, precisely measured delivery system where the printed microcapsules containing the active and flavor materials are activated by adding water. The Additive Advantage’s globally patented and U.S. patent pending technology integrates micro-capsules directly onto the surface of a substrate, which is released upon contact with a liquid solvent. This allows for the delivery of a multiplicity of ingredients in one dose, packing in the equivalent of a 16-ounce drink into a couple quick sips with all the essential vitamins and nutrients.
On the horizon, Smart Cups will be releasing additional lines of beverages including sports drinks, coffee, teas, juices, protein drinks and more. Furthermore, the company plans to develop a single-use water purification cup with the ability to filter contaminated water into safe-to-drink liquids.
Smart Cups’ energy drinks are now available for purchase at SmartCups.com for $11.99 for a 5 pack and $17.99 for a 10 pack.
About Smart Cups
Smart Cups is a Southern California-based technology company and cutting-edge drink supplier of the future. Founded by Chris Kanik, Smart Cups has pioneered a unique, proprietary and patented 3D-polycapsule printing delivery system that transforms a virtually empty vessel into a self-stirring energy drink with the simple addition of water. The company’s goal is to implement this proprietary technology across a variety of industries. Smart Cups has created a game-changing delivery method that hopes to become the new standard in a cleaner, better and smarter future.
About Chris Kanik
Chris Kanik is the CEO and Founder of Smart Cups. Kanik is a highly dynamic leader whose rare blend of passion, imagination, diverse education and experiences make him an iconoclastic entrepreneur. While only in his early 30’s, Kanik has over 10 years of experience as a laboratory science researcher. He first entered a lab at age 12 to study the chemical degradation of aspartame in diet sodas over extended storage periods at room temperature. From there, he worked as part of several research teams, including a NASA funded project developing biologically based nanorobots. Kanik has a BA in Economics from Cornell University, and after graduation, he took an unconventional path to pursue a career as a standup comedian.
About Sal Celeste
Salvatore Celeste, CEO and Founder of The Additive Advantage as well as Inventor of the 3D-polycapsule printing technology, has been successfully involved in microencapsulation research since 1992 and as an independent consultant, has developed and manufactured microencapsulation equipment and encapsulating materials for several well-known pharmaceutical companies and research facilities, such as Immunogenetics, Inc. (IGI), Micro Vesicular Systems, Inc. and Evesco Veterinary Pharmaceuticals, among several others. Prior to his work in microencapsulation, Sal developed and patented the first commercially successful infrared operated “hands-free” surgical soap dispenser currently marketed under several brand names in the medical and dental supply industry.